Growth Espresso Shots are short, sharp thought sparks for leaders — a new Shot in your inbox every month. Clear, compact, often enough for the next discussion in your leadership team.
Growth Espresso Shots are a free monthly leadership newsletter from JUSTGROW. Once a month, a 2–4-minute thought spark for CEOs, managing directors and leaders — as video, audio or compact text. A Klartext spark rather than knowledge, with a concrete question or mini-experiment at the end.
Sometimes a single thought is enough to reopen a stuck discussion. That’s exactly what the Espresso Shots are for — four fields where they work.
Clarity doesn’t come from another strategy deck. It comes from a better question. We deliver the question.
One good team meeting replaces three mediocre ones. We show you how to spot when your format isn’t holding — and what does.
Growth is a decision the leadership team makes, not an accident of the quarter. What that decision really takes.
Most growth blockers aren’t technological. They’re behavioural. We address both.
Four promises you can hold us to — and that force us to deliver something substantial every single month.
One Espresso Shot a month. Full stop. No newsletter inflation, no “today, a special double feature”.
2–4 minutes of video, audio or compact text. Readable in a coffee break, portable into your next leadership meeting.
Every Shot ends with a concrete question or a mini-experiment. A Klartext spark plus a lever you can grab.
No paywall, no up-sell pressure. If a Shot sparks a bigger discussion — gladly. If not — that’s fine too.
So you know what you’re getting into — before you hand over your email address.
A selection of past and upcoming Shots — so you can see what won’t land in your inbox: empty phrases, buzzwords, a catalogue of methods.
Why the right people at the table matter more than the best strategy — and which three questions to ask yourself before the next hire.
Three traits that separate a good team member from the right one — and why one of them never survives an interview.
What sets an A-player team apart from a team of A-players. And why the second case usually isn’t what you really want.
Four levers to hand over responsibility — without it ending up as micromanagement through the back door.
Managers halve their team’s energy. Multipliers double it. What Liz Wiseman found — and what you can do differently tomorrow.
Why good leaders answer too fast — and which seven questions break the reflex.
What actually triggers motivation — and why bonuses and praise usually do the opposite.
Seven levels of how much decision latitude you give your team. Mistake level three for level six and you lose the team.
How to deliver today and invent tomorrow at the same time. Two modes, one person — mostly not at once.
One email address. One click. 5 minutes a month. No spam, no tracking theatre, no barrage of sales sequences.
Sign up — and from the start of next month you’ll get a Shot. Free forever, unsubscribe anytime with one click.
That’s how simple it is. No funnel, no onboarding course, no sales sprint tacked on the back.
Email address + confirm double-opt-in. 30 seconds, then you’re on the list.
On the first working day of each month a Shot arrives. The format changes — the content stays condensed.
Read, listen, forward. You get the most value when you pick the Shot up briefly with your team.
If a Shot doesn’t hold, just unsubscribe. If it does, pass it on.
Five voices, several quarters to several years on. Not reviews — what actually changed in how they lead. Quotes translated from German.
“More freedom and happier people. Georg has worked as an advisor with our leaders since 2015, building a high-performance team. Together we managed to define our strategy clearly and concisely and to spread responsibility across many shoulders. For me personally, the biggest impact was gaining far more freedom — and being able to enjoy my holidays again without calls and emails.”
01 / Advised since 2015
Peter Schröder
Managing Director, Elanity GmbH
“Olaf has been with us for several years. In that time we grew from €74m to over €120m. We rebuilt our leadership team and gave the company a new sense of direction. We now treat strategy work as a process. He keeps us on our growth path — and holds us accountable. With Olaf’s help we have a true growth companion at our side, one who makes it possible to work on strategy with the entire leadership team.”
02 / A multi-year engagement
Eckhard Koehn
CEO
“Georg is a great help to us in scaling ottonova and putting processes and structures in place. His empathetic manner and exceptional commitment help us enormously to ensure alignment within a very heterogeneous organisation and to keep our focus on what matters. We can wholeheartedly recommend the structured approach and working with the proven framework.”
03 / Growth Program
Michael Karb
CFO, ottonova
“The workshop with Georg and Olaf helped us enormously in the early phase of decision-making. The structured tasks and the wealth of experience they brought in showed us clearly which path to take to turn a rigid divisional structure into an agile organisation in the real-estate sector. We’re going through this change process right now, with great success.”
04 / Leadership Sprint
Richard Weller
Managing Director, Alpha IC
“Whenever we worked with Olaf, he managed to get us to ask ourselves the relevant questions. He helped us shift our perspective and supported us in finding the actionable insights we were looking for. And perhaps most importantly: we had a lot of fun doing it.”
05 / CEO Sparring
Dr. Max Gulde
CEO & Co-Founder, ConstellR
If your question isn’t here: write to us. We answer personally – not from a bot.
Nothing. Free forever. No hidden up-sell, no paywall, no premium tier. If the subscription ever turns into working together, we talk about that separately.
Exactly once a month — on the first working day. No special editions, no “bonus mail”, no birthday blast.
One click in the mail footer. No follow-up question, no “Are you sure?” loop, no win-back sequence.
No. Storage in Germany (Brevo / GDPR-compliant). We use your address solely to send you the Shot.
You’re reading it. The Shots go out in English and German — pick the role field that fits and you’re on the list.
Espresso Shots are a taste. The Growth Program is the meal. If a Shot sparks a bigger question in you, you’ll surely hear from us — but never as a sales sequence.
Sign up above. From the start of next month you’re in — and you can wave goodbye anytime with a single click.
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