Growth Advisory for CEOs and leadership teams — more than business coaching.
Not coaching. Not classic consulting. You get a leadership rhythm of a One-Page Growth Plan and Leadership Sprints — so growth no longer hangs on you alone.
Solid numbers — and still standstill. That’s the growth trap. Four patterns you may recognise — all four solvable.
Your company reacts more than it acts. The symptoms are visible – the cause isn’t. We make it measurable.
Good teams. Plenty of calls. And still leaders work more against than with each other, even when they don’t mean to.
Your strategy is convincing – but it never lands in the everyday. No one could explain it in 60 seconds.
Everyone acts in good faith. Just not on the levers that truly count. Focus becomes an empty word.
More isn’t growth. Growth sharpens — wiser, more connected, more grown up.
It compounds. It connects. It carries. For managing directors whose growth wants to mature — not for those who only want to go faster.
The One Page Growth Plan is not a new framework. It translates your strategy into a format your leadership team understands in one morning – and that carries quarter after quarter.
Four elements that make any strategy hold. Concrete enough to make decisions — compact enough to know by heart.
Share of companies with a sustainable growth trajectory rose from 15% to 65%.
CEOs report substantially reduced stress levels. 40% moderate improvement.
97% better personal productivity, 96% better team productivity.
Source: from over 50 supported Mittelstand and scale-up engagements, as of 2026. Full study on request.
Sparring as a partner, clear questions, a protected space for decisions.
Alignment on priorities, a rhythm that holds, accountability made visible.
Strategy becomes behaviour. Behaviour becomes growth.
From a focused one-day sprint to a 12-month engagement. Choose by pace, your own input and depth of impact – not by budget.
One day, one topic, one result — from the KI-Kompass to the growth plan. The fastest way to work with us.
02 — PersonalDirect 1:1 support with Olaf Sell or Georg von Laffert — sparring at decision level, confidential and flexible.
03 — In exchangePeer groups for CEOs and co-founders. Other CEOs as sparring – curated, confidential, regular.
04 — SupportedIn-house program for leadership teams that want a Growth Advisor at their side.
Not sure which path fits you? That’s what the discovery call is for.
Book a discovery call→„Growth from €74m to over €120m. Our leadership team restructured, strategy work now a process. Olaf keeps us on the growth path — and accountable. With JUSTGROW we have a true Growth Companion at our side.“
We believe growth doesn’t fail on ideas, but on alignment and execution in the leadership team – and the next stage begins with the entrepreneur. That conviction comes from 20+ years with European Mittelstand and family businesses. Today we put it to work with the Mittelstand and scale-ups.
20+ years of strategy and growth support in European Mittelstand companies and scale-ups. Focus: translating strategy into the everyday.
An operator with scaling DNA from industry and tech. Guides leadership teams between strategic clarity and hard execution.
What CEOs and managing directors typically want to know before investing 30 minutes in a discovery call.
The One Page Growth Plan is the translation of your strategy into a single-page format your leadership team understands in one morning and carries for a whole quarter. It consists of four elements: a shared target picture, three differentiating levers, three quarterly priorities and clear ownership.
Growth Advisory is strategy and growth support for CEOs and leadership teams in growth or transformation phases. Unlike classic strategy consulting, we don’t deliver slide decks — we work as outside sparring alongside your team, until strategy measurably lands in the everyday and a workable quarterly rhythm is established.
Four main formats for different phases. The Growth Program is the structural support over 100 days or 12 months for a leadership team. Growth Circles are curated peer groups where managing directors work real growth topics in sparring every 4–8 weeks. Workshops are compact in-house formats for one concrete question — strategy, growth plan, KI-Kompass or leadership-team alignment. CEO Sparring is direct 1:1 support with Olaf Sell or Georg von Laffert. Details on the respective program pages.
30 minutes in which we assess your current situation — and you assess ours. You leave with three prioritised growth levers, an honest take on whether our support fits, and a clear next step — even if we never speak again.
Right: for ambitious CEOs in scale-ups and the Mittelstand who want to build growth that holds and are ready to actively involve their leadership team. Not a fit: if you’re looking for a classic McKinsey audit, need a quick restructuring, or as a CEO don’t want to actively take part yourself.
First visible effects typically after 4–6 weeks — usually clearer decisions and fewer redundant meetings. Strategic impact (market position, business-model shifts) takes 2–4 quarters. We set measurement checkpoints early, so after each sprint you see what has moved.
A 30-minute discovery call. You leave it with (1) three prioritised growth levers, (2) an honest take on whether our support fits, (3) a clear next step — even if we never speak again.
Book a discovery call →
