JUSTGROW · Growth Program

Growth that shows up in the everyday.

The Growth Program is the in-house support for management and leadership teams that don’t just want to formulate their growth strategy, but live it — with JUSTGROW as outside sparring at your side.

Olaf Sell in a strategy workshop with leadership team members
Who it’s forAmbitious management and leadership teams in scale-ups and the Mittelstand
Engagement3–12 months, with your team doing the work
The promiseStrategy becomes behaviour, not PowerPoint.

What is a Growth Program?

A Growth Program is a 3- to 12-month in-house engagement for management and leadership teams in growing companies. It combines four building blocks — diagnosis, One Page Growth Plan, Operating Rhythm and outside sparring — and turns strategy into a measurable everyday.

Strategy rarely fails
on its content.

It fails in the translation into the everyday. We see the same four patterns again and again — and they’re fixable when a team works on them consistently.

01 / Diagnosis

Hidden growth barriers.

The company reacts more than it acts. The symptoms are visible — the cause sits deeper. We make it measurable.

02 / Alignment

Silos despite endless meetings.

Good teams. Plenty of calls. And still everyone pulls in a different direction. Impact evaporates in coordination.

03 / Strategy

A strategy that only lives on slides.

The strategy is convincing — but it never lands in the everyday. No one could explain it in 60 seconds.

04 / Focus

Priorities no one prioritises.

Everyone acts in good faith. Just not on the levers that truly count. Focus becomes an empty word.

Strategy workshop · JUSTGROW in conversation with a leadership team
— In the strategy workshop — 02 / Image

Four building blocks.
One program.

The Growth Program combines the building blocks we’ve refined over years — tailored to your context, with your team in the implementation.

01

Diagnosis

A clear view of the status quo, growth blockers and levers — from the team’s perspective, not just the management’s bird’s-eye view.

02

Growth Plan

Your strategy translated into a One Page Growth Plan: North Star, Big-3 priorities and clear owners — legible to every leader in the house.

03

Operating Rhythm

A weekly and monthly rhythm that accelerates decisions and reduces meetings. Including a toolkit for reviews and planning.

04

Sparring

JUSTGROW as an outside growth advisor at the team’s side — with depth when it’s needed, and distance when the team runs on its own.

How a JUSTGROW
Growth Program runs.

Clear cornerstones, nothing arbitrary. So that you and your team know exactly what happens — and what doesn’t.

The JUSTGROW Growth Program — flywheel: onboarding (positioning & target picture), quarterly cadence (standpoint · growth priorities · execution · accountability & learning, × 4/year) and outcome (growth that compounds)
Duration
3–12 mo.typical · extendable
Team involvement
LeadershipCEO + 4–8 leaders
Rhythm
Quarterly cadenceworkshops + sparring sessions
Format
Hybridon-site + remote · as needed
Support
JUSTGROWOlaf Sell · Georg von Laffert
Output
Growth Plan+ Operating Rhythm + toolkit

What does a
Growth Program cover?

Concrete fields we work on with your team – always from your context, never as a template. A selection of typical growth questions.

01

Target picture & ambition

Where we really want to be in three years.

A vision that doesn’t live in the slide deck — but carries every quarterly decision as a shared point of reference.

02

Strategy on one page

Differentiation, positioning, a clear line.

Your strategy condensed into a format every leader can explain in 60 seconds — and that holds for a whole quarter.

03

Growth drivers & bottlenecks

Which levers truly move us forward.

A diagnosis of the real growth drivers in the business model — and the hidden brakes no one names.

04

Focus & alignment

Strategy is the decision about what you no longer do.

47 initiatives become three. Plus an honest stop-doing list. Aligned across functions — instead of fighting in parallel for resources.

05

A rhythm that holds

Weekly. Monthly. Quarterly.

An Operating Rhythm of workshops, reviews and sparring sessions that accelerates decisions and replaces 14 ad-hoc meetings.

06

Accountability with a face

Who is really responsible for what.

A clear map of accountability instead of committee diffusion — every lever has a name, every decision a face.

07

Leading indicators & clear steering

Which numbers speak early enough — and which reviews actually work.

Instead of reporting overload: KPIs that flag course deviations early. Plus review routines that turn data into decisions.

08

Leadership-team effectiveness

From a C-level to a real team.

Trust, the ability to handle conflict, commitment — so the team holds a line even under pressure.

09

People who carry growth

The right minds, the right structures.

Talent strategy, A-player hiring and scalable processes — without losing quality and pace.

10

Leadership & energy

So the CEO doesn’t become the bottleneck.

What founders and leadership teams need to carry not only the company, but themselves, through growth.

What teams
take away from it.

Anonymised, with permission. What really changed after 6–12 months of Growth Program.

Scale-up · 120 staffCase 01

“At last everyone understands the strategy – not just me.”

47 strategic initiatives became three. The One Page Growth Plan now hangs in every meeting room. Onboarding new leaders no longer takes three months, but three weeks.

→ Strategic alignment measurably up
Mittelstand · 380 staffCase 02

“We cut our meeting load by 40%.”

A family business replaced 14 ad-hoc meetings a week with two structured reviews. Decisions get made faster – and reopened less often.

→ Meetings −40%, pace +50%
Hidden champion · 600 staffCase 03

“The leadership team now carries growth together.”

Before the program, every division head pulled in a different direction. After 9 months there is one strategy, three priorities – and a team that holds a line even in conflict.

→ A C-level became a real team
Scale-up · Series BCase 04

“Growth has become predictable again.”

After a year of stagnation we restructured sales, pricing and the Operating Rhythm. Net new ARR doubled the following quarter – and stayed stable.

→ Net new ARR ×2, sustained

Two engagement
models.

Depending on your organisation’s maturity and pace, we either work in a concentrated way over 100 days – or as a continuous growth partner over 12 months.

Model · Growth Sprint

100 days. Strategy
becomes the everyday.

A concentrated start: diagnosis, One Page Growth Plan, Operating Rhythm. Your team leaves the program with a clear strategy and a running operating system.

  • Diagnosis workshop with the leadership team
  • One Page Growth Plan in 6 weeks
  • Operating Rhythm + reviews set up live
  • Handover to self-operation after 100 days
Fixed price · on request Book a discovery call
Model · Growth Partner

12 months. A growth
partner at your side.

For teams that integrate JUSTGROW as a lasting outside sparring partner – with regular reviews, quarterly workshops and access for strategic decisions.

  • Includes the 100-day sprint to start
  • Quarterly workshops + monthly sparring
  • A direct line to Olaf and Georg
  • Optional: an in-house Circle for your leadership team
Retainer · individual Book a discovery call

From first conversation
to program.

A clear start – so every day in the program has impact. No open question marks, no lock-ins, no pitch marathon.

01

Conversation

A 30-minute first conversation. We understand your context, your themes, your growth ambition.

02

Diagnosis

A structured assessment with your leadership team. You see the levers before you decide.

03

Setup

A concrete program setup: model, rhythm, people, outcomes. Transparent fixed price or retainer.

04

Grow

We start. Strategy becomes the everyday, decisions land faster, the team carries growth together.

After 12 months of Growth Program
“We debate less and decide more. Every team knows the strategy and acts in sync – without constant check-backs.”
CEO · Mid-sized B2B industry · 380 staff After 12 months of Growth Program

What people
often ask.

If your question isn’t here: write to us. We answer personally – not from a bot.

How much time does my team have to invest?

After a structured onboarding, the leadership team works with the Growth Advisor one to two days per quarter — depending on intensity. Between the workshops, focus calls with the management keep the rhythm going. The program replaces more meetings than it creates.

What does an engagement cost?

The 100-day sprint runs on a fixed price. The 12-month partner as a retainer. You get both broken down transparently after the second conversation – no day-rate gambling.

How are you different from a classic strategy consultancy?

We don’t deliver 200-slide studies. We work as sparring alongside your team – and we’re out the moment the system runs on its own. Maximum output, minimal consultant footprint.

Can we run the program in English?

Yes. We work in German or English – whichever your leadership team speaks. Hybrid language settings are possible too.

What if we’ve had enough after 100 days?

Then that’s a good outcome. The sprint is designed as a self-contained building block. An extension is optional, not expected.

What happens after a first conversation?

We take 7–10 days to propose a concrete setup. You then decide in your own time – no sales pressure, no expiry-date tricks.

How is the Growth Program different from Growth Circles?

The Growth Program is in-house support for your own leadership team — we work on your strategy, in your context. Growth Circles are curated peer groups of 8–12 CEOs from different companies. The two complement each other: many Growth Program clients run a Circle in parallel for outside sparring.

30 minutes.
A conversation.
No sales pitch.

We understand your context. You understand what a Growth Program could look like for your team. Whether it turns into working together is open afterwards – and that’s how it should be.

Book a discovery call