JUSTGROW · About

Growth Advisory for CEOs whose growth needs to grow up.

We are Olaf Sell and Georg von Laffert — Growth Advisors, not coaches, not classic consultants. We mobilize you and your leadership team around direction, priorities and ownership. More isn't growth. Growth sharpens — wiser, more connected, more grown up.

Who we work with.

CEOs, managing directors, COOs and senior leaders — in high-growth Mittelstand companies and scale-ups. You have a leadership team, but too many topics, too many meetings, too little execution. The ambition is there — yet coordination eats the energy that should go into the market.

Not for you if you're looking for someone to execute tasks, or if you don't want to do the work yourself as CEO.

What changes.

No promise at the push of a button. But the pattern we typically see in engagements like these.

  • In 4–6 weeksClearer decisions, fewer redundant meetings, first visible effects.
  • In 2–4 quartersStrategic impact: sharper market position, business-model shifts, measurable growth.
  • LastingA leadership team that delivers on its own, without pulling you back into operations.

How we work.

At the core is the One-Page Growth Plan: your strategy on a single page, concrete enough to make decisions and clear enough that every leader can carry it. Around it, a leadership rhythm that delivers decisions and progress quarter after quarter.

Growth Circle

Curated peer group for managing directors · 6–12 months

A Growth Circle is a leadership rhythm, not a workshop. Real growth topics in sparring, every 4–8 weeks.

See Growth Circles →

Growth Program

Structural guidance for your leadership team · 3–12 months

One-Page Growth Plan plus a quarterly rhythm for the whole leadership team — until strategy lands in daily work.

See the Growth Program →

We spar on three levels at once: with you as CEO, in the leadership team, in the organization.

Organizations can only grow as fast as their leaders — which is why we work with you, not for you.

Who's behind it.

Two Growth Advisors at decision-maker level — Olaf Sell and Georg von Laffert.

Olaf Sell

Olaf Sell

Growth Advisor · Sparring for CEOs and leadership teams

15+ years of scaling, M&A support and operating-model design. Guides CEO engagements from family businesses to international Mittelstand groups.

Georg von Laffert

Georg von Laffert

Growth Advisor · Sparring for CEOs and leadership teams

Forester, entrepreneur and Growth Advisor. Guides leadership teams between strategic clarity and hard execution.

Ready for a quarter with real rhythm?

It starts with a discovery call — 30 minutes, confidential, no sales pressure.

Book a discovery call